The Tavola Arcaica is a conceptual project that relies on our ability to build a strong emotional bond between people and food with everyday objects, that goes beyond their use.
The use of the first tools made from the stone was the first technological discovery of our species.
However, we have assimilated their use in a way that we no longer give them the importance they deserve.
These elements were the origins of ergonomics and have been the first contact between man and artifact, allowing the human being to carry out everyday activities such as cutting, chopping, picking, and beating. The various stone tools ex axes, knives, containers, etc. designed by our ancestors can be considered the first design product in history.
A sophisticated evolution of good habits took us to the use of these tools under current forms such as blade type, fork, and spoon, but our needs have not changed since then, they just follow a protocol that society has imposed on us. These preformed concepts caused us the missing of the primary bond that we created between us and food, building a small barrier of communication.
The tableware is a reinterpretation of prehistoric tools that have been adapted to suit the modern man. It is Ergonomically designed to be used in the same way that our ancestors grasped their tools, thus creating a primordial connection between person and dish.
This initiative by the car brand AUDI is aimed at advancing the career of new Spanish talents, in the field of design. The prize was likewise announced by the platform Product Design Madrid (PDM).
Tavola Arcaica was finally chosen, by a top-level jury, made up, among others, of the great Spanish designers Ramón Esteve and Héctor Ruiz, and the studio CuldeSac.